1979 BMW deal

The entire industry was in a slump.  BMW offered savings to boost sales.  BMW had negotiated with Vetter Corp. to use the Windjammer for the official BMW fairing.  Somehow the deal didn’t happen, so B & S copied the Windjammer and made their own fairing called the Luftmeister.  It was lower quality, but color matched.

Sales didn’t pick up, so they had to start giving away the fairings to sweeten the deal.  It didn’t work.  Three factors were major;

1.  We were in an economic slump.

2.  Riders wanted the Vetter fairing.

3. Dealers were increasingly dissatisfied with the importer, for good reasons.

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Updated 13 Nov. 2019